Archive for January, 2010

BMW GINA Light Visionary Model Concept Car

BMW New concept car
PRESS RELEASE: Successful design arouses desire. In order to achieve this, it is more crucial than ever before that car manufacturers create the conditions that allow customers to establish a close relationship with their cars. Therefore, designers seek ways to promote and intensify people’s identification with their car that reach beyond pure aesthetics. In the premium segment in particular, customers demand cars that stir emotions and allow them to express their individuality. BMW Group Design has set another deepened objective for designing new cars that moves today’s consumers and their demand for enhanced utility and more versatility to the top of their agenda. An innovative concept introduced by BMW Group Design prepares the ground for this new approach: the GINA (Geometry and Functions In ”N” Adaptions) principle grants more freedom for car design. It allows the creation of products with a design and functional range that express individuality and meet the wide variety of requirements of those who are using them.

In the 21st century, customers approach their purchasing decision with a high degree of assertiveness, clearly defined requirements and subjective conceptions- particularly when it comes to selecting their means of transport.  In recent years, the interests and priorities that motivated them have changed and, more importantly, they have become considerably more diversified.  This development will continue in the future. Today, the BMW Group is already responding to the highly diversified range of customer requirements and heightened expectations by providing services such as a substantially more varied product range, ever increasing possibilities for personalization and requirement-oriented production among others.

By introducing the GINA philosophy, BMW Group Design presents ways of meeting these challenges in the future. The philosophy expresses the readiness and ability of BMW Group Design to consider individual customer requirements as an integral part of car development. Christopher E. Bangle, Head of BMW Group Design, speaks with conviction when he says: ”Personal customer requirements will broaden the context of our products and change the core values that define our industry along the way.” For more than ten years now, these issues have inspired Bangle’s ideas. Time and time again, these ideas have been motivating the BMW Group Design team to break new ground and to find pioneering solutions. These results have spawned new customer expectations which in turn inspires designers to develop further innovations.

January 24, 2010 Posted Under: BMW   Read More

Most resent update cars

New cars model.

January 24, 2010 Posted Under: Cars   Read More

Treating Haiti’s stream of injured quake victims

By Adam Mynott
BBC News, Port-au-Prince

 This, we are told by the international medics who have come here, is one of the better-organised hospitals in the city. We are standing by the entrance, which has in effect been turned into a ward.

 It is a quite extraordinary sight. There are people with injuries lying everywhere, some on beds, some on mattresses, some just lying on bits of cloth stretched out on the stone floor.

 There are amputees here, people with their heads swathed in bandages and, right in front of me, a Cuban doctor is treating a young girl, Fleury Solange, who was crushed as she tried to run from a building when the earthquake happened.

 Medical teams from Spain, Colombia, Cuba, Venezuela and Chile are working here in very exacting conditions.

 Ivan, a doctor from Havana, says Fleury Solange has now been stabilised.

 “On the day of the earthquake, she suffered this injury to her abdomen,” he says.

 “She arrived here in a very bad state. We treated her wound and put this pipe in to try to drain her lung. She is a lot better but she is still in a critical state.”

 She is being looked after by her brother who, using a piece of cardboard, is fanning the flies away from her wound and from the drain that has been inserted into her lung.

 He is very worried that, despite reassurances from the doctor, his sister is going to die.

 The doctor says that one of the big risks now is that of secondary infection.

 “Almost all of the patients who arrive here are septic,” he says.

 “They arrive here with gangrenous limbs because they are arriving very late and have often been under rubble for days.”

 Three hundred amputees

 Outside the hospital, what once was the car park has been turned into an outpatients’ department and there must be more than 100 patients here.

 Many of them have been treated and could go home but, of course, they have no homes to go to. They were destroyed in the earthquake and every two or three minutes another patient arrives.

 There is no functioning ambulance service so they are being brought in on the back of any available vehicle. A moment or two ago, one man came in on the back of a motorbike. It is a never-ending flow of humanity.

 Daniel Rincon, a Colombian doctor with the Red Cross, says the injuries have been quite appalling, and international surgeons have been carrying out an average of about 50 amputations a day.

 “Maybe 300 people have lost a leg or foot or some part of their body,” he says.

 “Our surgeons have been working 24 hours a day.”

 Dr Rincon says that, compared to other hospitals in Port-au-Prince, they are quite well-equipped with bandages, medicines and other materials but he knows there are problems getting vital medical supplies in through the airport.

 “It is too complicated to land at the airport because there are too many flights arriving but we have been coordinating our work with the United Nations and that is making our job easier,” he adds.

 The Red Cross has been able to set up a system to purify the limited mains water supply but, in common with most of Port-au-Prince, and the rest of Haiti, no international food relief has arrived here.

January 21, 2010 Posted Under: SMS Collection   Read More


SEO news

January 20, 2010 Posted Under: SEO   Read More