Every October, the world busts out the hot pink in
honor of Breast Cancer Awareness Month, an annual international health
campaign organized by major breast cancer charities in the United States
with a mission of raising funds for research into the causes,
prevention, diagnosis, treatment and cure of the disease.
Professional athletes trade in their team colors
for pink gear, and retail stores flood their racks with purchase-able
pink items: pink apparel, pink jewelry
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